At Shana Gulati Jewelry, evolution has always been at the heart of what we do. Our designs are rooted in rebirth—of materials, of artistry, and of self-expression. That’s why our latest chapter feels both new and entirely true to our story.
Today, we’re proud to introduce our rebrand and unveil the Janum Collection—a refined new direction that honors our heritage while elevating every aspect of the experience.
Why the Rebrand?
This transformation isn’t just about aesthetics—it’s about intention. As our community has grown, so has our desire to offer a more seamless, luxurious, and thoughtfully designed experience for you. From our visual identity and photography to our packaging and website, everything has been redesigned with one goal in mind: to reflect the artistry, care, and meaning behind every piece we create.
We want our online space to feel just like our jewelry: refined, soulful, and beautifully made.
Introducing Janum: A Collection Rooted in Rebirth
“Janum” means birth or rebirth in Hindi, and it’s the perfect word to describe both this new collection and our renewed brand identity. Designed as an ode to simplicity and reinvention, the Janum Collection highlights what we do best: subtle sparkle, artful asymmetry, and pieces that tell a story—your story.
These are everyday luxuries, designed to layer, love, and live in. They’re elegant, easy-to-wear staples inspired by the spirit of new beginnings. It’s the essence of who we are—just more refined, more considered, more elevated.
What’s Staying the Same
While our look has evolved, our soul remains unchanged.
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Same designer. Shana’s vision and hand remain behind every piece, just as they always have.
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Same story. Our journey from lawyer to jewelry designer, from New York to Jaipur, continues to shape every facet of our brand.
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Same sustainability. We still create with intention, using upcycled materials and partnering with artisans in India to keep heritage techniques alive.
Our Process, Our Purpose
Each piece begins with hand-drawn sketches and stone selection—done manually with care. From CAD design to casting, filing, and stone-setting, everything is done with precision and patience in Jaipur by skilled artisans. It’s a process that blends technology with age-old craft, resulting in heirloom-quality jewelry that honors both the past and the future.
We believe this process—slow, intentional, handmade—is what makes our pieces truly meaningful. They aren’t just accessories; they’re small symbols of self-expression, crafted with care for you to treasure.
Looking Ahead
As we move forward, we’re focusing on what you’ve told us you love: timeless styles, elevated finishes, and jewelry that feels like it was made just for you. Expect more of our signature diamond inlay mosaic work, natural semi and precious stones, and pieces you'll want to wear everyday because not just how they look but more so because of how you feel in them-- whether you're dressing up or keeping it casual.
This isn’t just a rebrand. It’s a rebirth.
A return to our essence.
A step toward deeper meaning, stronger storytelling, and more refined design.
Thank you for growing with us.
We can’t wait to show you what’s next.
— The Shana Gulati Team