How It’s Made
Made by hand.
In Jaipur.
Every piece takes days. Made by hand, in a workshop in Jaipur, by people who are genuinely good at this. No assembly line. No machines doing the heavy lifting. Just skill and time.
Jaipur is called the Pink City.
We call it home.
Jaipur has always been a city of makers. Stone setting, metalwork, the slow business of making things by hand — not in factories, not from a manual. You learn it by being around it. Watching, practicing, getting it wrong, doing it again until your hands understand what your mind can't explain.
This is where the craft lives. This is where we make every piece.
The people behind
every piece.
The people we work with are skilled. That's the right word for it — not "artisans" in a romanticized sense, just people who are genuinely good at a specific thing and take it seriously.
Our stone setters place raw diamonds by hand, one at a time, into resin. It takes patience and a good eye. When something's off, they redo it. There's no machine checking their work — just their own judgment.
When you wear a Shana Gulati piece, someone spent days on it. That's just true.
Raw diamonds are not the diamonds
most people know.
They haven't been cut and faceted to catch the light a certain way. A raw diamond is a stone as it came out of the earth — a slice of something ancient, with its own character, its own markings, its own story.
No two are the same. That's the point.
We source our raw diamond slices specifically for their texture and tone — the way light moves through them, the way they sit against gold. Each one is chosen by hand before it ever reaches a craftsperson's table.
How a piece goes from raw stone
to finished jewelry.
Setting a raw diamond is nothing like setting a cut stone. What we do is closer to building a mosaic — each raw slice is placed into resin by hand, one at a time. There's no template. Every piece is its own puzzle, solved once.
Each raw diamond slice is inspected and sorted by hand — by size, shape, and tone. Only the right stones reach the workshop.
The stone is placed by hand into a mold of resin, positioned exactly where it needs to sit. Left to cure. Checked again.
The setting is soldered onto the piece. The metal is finished: cleaned, polished at the edges, checked for strength.
A pair of earrings can take three days. A more complex piece can take a week. There is no faster way to do it.
18k gold vermeil.
A material that earns its keep.
Every piece is made in 18k gold vermeil — a thick layer of real gold over sterling silver. We chose vermeil because it's the closest thing to solid gold without a price that makes jewelry something you save for special occasions.
It's durable enough for every day. Warm enough to photograph like heirloom gold. Substantial enough to feel like something real.
We specify a thicker-than-standard gold layer because we want pieces that last. Vermeil done right ages beautifully — it develops warmth over time that standard plated metal never gets.
You will notice things.
That's the point.
A stone that sits slightly off-center. A variation in the gold finish where the craftsperson's tool touched the metal. A diamond that's a shade different from its neighbor.
These are not mistakes. They are evidence of a hand.
In a factory, these would be defects. Here, they're what you're paying for. Every piece that looks like yours is not identical to yours — because the person who made it made each one individually, in the moment, with judgment.
If it were perfect in a machined sense, it would mean a machine made it.
We work with the same artisans
season after season.
Not because we have to. Because we want to.
The craft stays alive because it stays in demand. When you buy a piece, you are part of the reason someone's trade still has a future. That is not marketing language. It is just true.
Jaipur is one of the last places in the world where this kind of stone-setting is still practiced at this level. We intend to keep working there for as long as we can.
Ready to wear something
made with intention?
Each piece is in stock and ships from New York. Made slowly in Jaipur. Worn every day.
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